Client Testimonials


Brooke and Sam were friendly, kind and helpful in getting me the exact vehicle I was looking for. Very happy with that. Would give 5 stars if Rod Heath had been as helpful and friendly as Brooke, Sam and Suzanne.

Ray in the Sales is top notch. He made the buying process very pleasant. Thanks again.


Ray Nelson did a great job selling us our truck. The process went smoothly and was done in a timely manner! Would recommend Ray Nelson at Don Johnson Cumberland Ford to all of to all my friends!

On Saturday May 7 I picked up my new 2022 Grand Cherokee from Don Johnson in Cumberland. From the initial ordering of the car to pick up Ray Nelson provided excellent service - from explaining the process, keeping me informed and having the vehicle ready for pick up! I couldn’t be happier with the whole experience. Thank you!

Thanks to Ray Nelson for making the purchase of our truck super easy! We love the truck! The service we received at Don Johnson, Cumberland was exceptional! Highly recommend!



Very very very satisfied customer! In and out in about 3 hours, very smooth transition. Very knowledgeable team and very pleasant!

Need a vehicle, visit a small town and nice people. My husband and I did. Ray Nelson is your guy! Great to work with, knows his stuff and super friendly. First time ordering a vehicle. Scary experience made easy with Ray. He worked through every senerio to get us exactly what we wanted. Btw state of the art building with some great muscle cars in the showroom. Almost forgot not only did we order a truck for my husband, I also did a test drive for myself. Definitely will be visiting Ray again. The most relaxed experience I've ever ...

They’re very knowledgable, friendly and professional. They took good care of us gave us a good deal on our and answered all our questions. Was not pushy or tried to sell us a different car. The 3 month 3k Mile warranty gave us peace of mind when we bought our car. Definitely recommend Don Johnson to anyone!

Great service all around. I contacted Don Johnson Motors through Car Gurus. Samantha Shires responded via email quickly. The vehicle I was looking was a new trade-in and did not have any pictures online yet. Samantha took her time to get me a link to the pictures and a 360-degree tour. Samantha set up an appointment where I met Jake Hamack. Jake showed me the vehicle and accompanied me on a test drive. He was conversational and asked what I was looking for in a vehicle. Jake was knowledgeable and showed me how some of the new features worked. I ...

Great service and muscle cars in the showroom

I have been working with a great salesman Ray Nelson truly treats you like family. Great guy

Great experience buying a car here. Jake was super helpful and knowledgeable!

Ray Nelson was great. Personable, with no high-pressure tactics. Top notch guy to deal with. Made the transaction easy and comfortable.

Just bought a vehicle from Ray at Don Johnson Cumberland and we couldn't be happier! Ray really knows his vehicles. He took the time to walk us through the various options and made sure we were comfortable with the vehicle before we purchased it. Thanks for a great experience Ray!

Very personable and knowageable staff, Brooke and Ron helped us in every way possible. Thank-You.

Purchased a new Pacifica van from Ray Nelson he did a great job with us. This is the second vehicle we bought from Ray. We will continue to recommend him to others.

Bob was great to work with as always, his customer service is exceptional and we couldn’t be happier with our 2022 Pacifica. Thanks Bob for taking such great care of us!

Jeff did a great job.


Brooke was great to work with! I spoke with her on Wednesday to let her know what I was looking for and on Friday I drove away in my new Jeep!! Jeff made the paperwork work very easy and quick to get done and explained everything in my language (blonde). This is my 2nd purchase from Don Johnson Cumberland and it is ALWAYS a pleasure to deal with EVERYONE here.

In this challenging time of few cars available, you sometimes have to go further than you prefer to find the car you are looking for. Our search for a new car led us to a small dealership in a small town in another state 2 hours from home, and it was worth every mile out of our way. We worked with Brooke, who is new to the business, but has a heart of gold and an honest desire to put you in the right vehicle. We also worked with Jeff who went out of his way to ease our concerns regarding ...

Ray Nelson is the best he got us a amazxing deal and gave us top $ for are trade

We had first went to Don Johnson in Rice Lake looking for a specific vehicle only to find out they had sold it earlier in the day. We asked if they knew of any like that one and pointed us to Don Johnson in Cumberland and that is where we found the one we got. Everyone there was really nice to us and we walked out the door with the truck.

When it came time to buy a new vehicle we searched the website and after finding what we where looking for on Don Johnson’s website .. We contacted them and set up a time to stop in and look at a New 2022 Jeep.. We couldn’t be happier with the whole experience from start to finish… A huge thank you to or sales rep Rey Nelson!! He was very informative about the vehicle and more then happy to find out the details to any questions we had for him… will definitely shop with them again.. when it comes time to ...


Very satisfied with my purchasing experience at Donald Johnson in Cumberland, I dealt with Brooke and she was awesome to deal with. Would recommend her to anyone looking to buy a vehicle.

I just bought my Jeep Cherokee Trail Hawk from Cumberland Motors, and Ray Nelson went beyond all expectations to help me out!! The WI DMV took so long to process the title transfer that Ray met us after hours to sign the rest of the paperwork at our house!! THANK YOU RAY!!

Thank you for your hard work done Johnson motor service department in Cumberland That's all I can say

Informative, friendly, polite, professional. & they did a great job restoring my car ! It looks brand new😊 Thank you !!

I was in a bad way for a traveler. 750 miles from home. Luckily, my in-laws live in Cumberland. My truck went down for the count, so I needed to do something. I wasn’t desperate, but was cramped for time. I decided I had spent enough on my old truck, so it was time for something better. Jake worked with me for an entire afternoon until I found what I wanted. To get the deal done, so I could get on the road for home , he and the manager stayed until nearly 9pm in a Monday evening. That meant a ...

In August 2021 we bought a 2019 cherokee trailhawk and February 2022 we bought a 2016 cherokee and couldn't be happier with the cars. Couldn't find a better sales department they went out of there way to make it happen and service department is on point. If u need a sales person ask for jake...

Everyone there was very attentive to our needs. All of our goals were met.

We had a great experience buying our new ford Bronco. Nice place to shop for a car, friendly staff Brooke Blechinger was our salesperson she did a Awesome job 😀

Excellent service. Very patient and thoroughly answered any questions I had. Everyone made me feel comfortable and not under any pressure to buy. I am very satisfied with the explanation of financing/leasing and I felt I was given the best option available. I was able to drive all the vehicles I was interested in and the sales rep. made sure I understood of all of the features and functions of each vehicle. I will highly recommend Don Johnson Motors to family and friends.

Very friendly and helpful staff Great prices and great overall experience. They were very patient and non pressuring when it came to warranties and financing options





Ray was outstanding to work with. I had a great experience buying a new truck at Don Johnson.

Thank you Rod Heath! We love our Jeep Cherokee. Don Johnson Cumberland is definately worth checking out. We have purchased and leased new vehicles from them. We just visited and bought our leased Jeep.

Bought my first new car here. Best deal.

Ray is amazing-so helpful and kind!


Suzy made it super easy for me to get into my new to new escape. I was able to continue working while she went through the Approval process. Soo thankful for my amazing teammates here at Don Johnson a cumberland Motors.

I used the service department. Got me in for an alignment quickly. They have a nice waiting area for guest wish tv and refreshments. Very friendly staff. My alignment still does not feel correct and is off to the right. I called to see if they could figure out what is going on. Will be a very happy customer if they correct the alignment

Great experience and a good service! Barry Nelson is a good sales person. He knew exactly what kind of car I’m looking for! Highly recommended Don Johnson Cumberland!

Thankful for a great deal on a used pickup. Looked like new. Answered all my questions.

Thank you, Bob Cifaldi at Don Johnson Motors for helping us purchase a 2021 Ford Edge to replace the one that hit the deer. Bob has always been really helpful to us. I think he has sold us every vehicle but one (his son Patrick sold us) over the last 40 years. We really appreciate the time he has given us and all the questions he has answered for us.

Just purchased a new King Ranch from Don Johnson. It took8 months to get, but that was not the fault of the dealer, and they worked hard to get it in. Truck is great, Sales was smooth from beginning to end. Thanks Ray.

Very friendly service with comparable prices.

Just bought my 2nd vehicle here. I worked with Jake Hamack both times and he was awesome. Incredibly fair deals both times. I would highly recommend Don Johnson's Cumberland for you next new or used car purchase!

We worked with Ray at the Cumberland location! He took great care of us. He was very personable and helpful. We are very pleased with our "new to us" Chrysler Pacifica

We recently bought our new vehicle here and our salesman was Ray Nelson!! We highly recommend going to him he was knowledgeable and personable and by the end of the day even our little guys was going right to Ray!! We are very pleased with our expierence and our new SUV

I am very pleased with the car buying experience at Cumberland Ford. I have been looking for a new car for months living in Minneapolis, and from start to finish, whether texting, calling or in person. Jake and Allison were so easy to work with and accommodating. Even with the 1.75 hour drive, it was well worth it.

Very positive. Both sales person Barry and credit person Rod were very pleasant and knowledgeable. Thanks!

In this tight market after an accident we needed a car right now. Ray Nelson took care of us, figured out right away what kind of vehicle we wanted, didn't try to sell us something out of our price range. He went to Rice Lake, checked for smoke smell (important to us) and brought it here for test drive quickly. It was easy doing business with Ray and the rest of the staff at Cumberland Don Johnson.

Great service - Jake was extremely helpful and easy to work with!

My salesman at Don Johnson Motors in Cumberland was Ray Nelson. He listen to what I was looking for in a vehicle and found me the perfect one. I would definitely recommend Don Johnson motors. I have purchased my last three vehicles through them. Always friendly and helpful. Service department goes beyond great service by offering to drop you off at home while your vehicle is being repaired so you don’t have to wait for hours.

Ray helped us find the perfect car for our family. Great service!

My experience with Don Johnson is the best they worked real hard to get me a financing and a car i like. Thank you guys I'm one happy camper...

Had great experience Ray was very helpful.

Just bought a used car here, and it was a great experience! Ray went above and beyond to make us feel welcome and happy, without being overbearing or pushy. His demeanor was pleasant, his smile was big, and he's got a really cool car that he'll tell you about in the showroom! Overall, it was a positive experience. Even when things weren't quite going according to plan, everyone was helpful and calm. Walked out with my car and a smile on my face! Thanks, again, Ray!


Jake was great and very helpful!

I bought a used ford escape, and had wonderful service Jake was very nice and was willing to make sure we were happy and confident on our purchase. They handled all the paperwork and made the transaction easy. The car itself is very nice and drives easily


Employees were super helpful in getting me a postal vehicle before i started my job. They were quick to find and deliver what i specifically needed and were friendly and professional. They also took the time to walk me through all the features of my jeep. Highly recommend!

My wife and i have bought several cars over that past 5 years, and all of them have come from Don Johnson Motors Cumberland. We have had nothing but great service, all the staff if helpful and professional. We will keep doing all our business at Cumberland.

Great customer service from Ray and the others. They took care of everything.

Don johnson cumberland really has it together.... from the sales team to the loan specialist. Ray from sales was really on top of his game got us in the car we wanted no problems and fast, didn't try to sell us a more expensive model got us what we wanted no pressure!!

They hosted a car show for rutabaga days, they were exceptionally great hosts. They had a DJ playing music oh, and they had food and drink that they supplied for free. The staff there was super helpful and they had set up tables and chairs to help make everybody comfortable. That dedication the community says a lot about character of the dealership.

They have a fantastic Sales Manager! If you want a great experience, look no further than Don Johnson’s in Cumberland!

We are very impressed with the service we received at Don Johnson's in Cumberland. Everyone was friendly and always concerned that we were treated well. Ray was very good to work with. Easy conversations, no pressure. We will definitely come back when we are ready to purchase another vehicle.

Car show was great

We had a very positive experience at Don Johnson's in Cumberland. Everyone was very friendly and knowledge.

Buying our Ford Bronco from Don Johnson’s Cumberland motors was excellent. Ray was outstanding to work with and the whole staff and environment was welcoming, friendly and helpful. I highly recommend them to anyone in the market for a new car!



Great experience

We had an excellent experience at Don Johnson's in Cumberland. I spotted a vehicle I was interested in and was promptly emailed, by Alison who had an appointment set up to test drive it within hours. On a Saturday might I add. Ray was our salesman and he was very friendly and accommodating. The waiting area is very clean and inviting. Refreshments and clean facilities were at our disposal while waiting for financing, which Jeff handled very quickly. We will definitely return for another vehicle in the future!

Ray and Bob were great! Got me a perfect truck!

Was very helpful in showing me all the options of the new 2021 f150. I didn't know a Ford could look so fantastic as it did there. But then again it is a Ford. Everyone at the dealership was very helpful and curious I will definitely go back to them in the near future.

I was having problems getting anyone to give me a loan or help in getting me some credit. I never thought that i wouls ever be paying on a car. But i went thru a place called Cedit acceptance and they worked witb Don Johnson motors in Cumbeland. Jame n Jeff were fantastic. They worked with numbers n different videos and finally they worked it out that was able to get a car. Í really appreciate the guys were able to get me in a 2013 Ford Focus.



Ray Nelson and the crew were terrific!

Friendly and responsive folks. Bit busy but didn't negatively impact our experience. Most frustrations we had in our shopping experience were due to directives from ford corporate vs the dealership itself. Taking that aside, it was a fantastic experience that I can rate favorably.

Very friendly sales guy not pushy we did buy a truck they made it very easy

Jake helped us find our vehicle and he was very pleasant. Rest of the staff was friendly as well. Got to test drive, check out specs and carfax to make sure we got what we needed. Whole process was easy yet thorough.

Outstanding service. Definitely met our needs and wants. Will definitely return in the future for another purchase.

Everything was as said drove 9 hrs to get it and 9 hrs back quick and easy , would buy from them again.


Great truck at a great price. Friendly service. Thanks Jake!

Ray Nelson helped me find just what I was looking for, kept me in the loop through the whole process and got me a great Jeep and deal!

Love my car!