Your Trusted Dodge Dealer near Rice Lake, WI — Local Expertise, Full-Service Care

Don Johnson’s Cumberland Motors CDJR – Your Trusted Dodge Dealer near Rice Lake, WI — Local Expertise, Full-Service Care

If you are searching for a Dodge Dealer near Rice Lake, WI, you deserve a partner that understands how and where you drive. At Don Johnson’s Cumberland Motors CDJR, we pair a welcoming, family-owned approach with the resources of a modern auto center so you can buy, finance, trade, and maintain your vehicle with confidence. Our showroom is a short, easy drive west of Rice Lake on WI-48, and our team is ready to help you find the right fit for daily commutes, weekend lake runs, and everything in between.

We proudly serve drivers from across Barron County and beyond, including guests in Rice Lake as well as neighbors serving Almena, Clear Lake, and Shell Lake. Whether you are exploring the latest Dodge performance lineup, shopping for a capable Ram truck, or comparing family-friendly Jeep® and Chrysler SUVs and vans, our product experts make your visit straightforward and stress-free. Expect clear information, genuine guidance, and a process that moves at your pace.

Local convenience, real-world know-how

Test drives should reflect real life. That is why our team can map routes that mirror your daily routine—from quick hops along County Road SS to stretches that feel like your US-53 commute. Hauling kayaks to Rice Lake? Evaluating second-row space for school carpools on Main Street? We will set you up to evaluate visibility, steering feel, cabin quietness, and maneuverability in the environments that matter to you.

Because we live and drive here too, we are fluent in the details that influence smart choices in northwest Wisconsin—towing for boat launches, ride comfort on two-lane county roads, ground clearance for gravel turnoffs, and tech that simplifies long, open-road stretches. We align features and packages with the way you actually use your vehicle.

Inventory built around how Rice Lake drives

Our selection is designed for the mix of capability and comfort local drivers want. Explore Ram trucks for work and play, from light-duty versatility to heavy-duty muscle. If you are eyeing proven powertrains, you will appreciate options anchored by the 3.6L Pentastar® V6 and the available 6.7L Cummins® Turbo Diesel I6. Shopping SUVs? Compare confident 4×4 systems, cargo flexibility, and advanced driver-assist features across Jeep® and Dodge. Need refined space for family life and road trips? Chrysler models deliver thoughtful interiors and smart technology that keep everyone comfortable and connected.

Want a specific configuration? We can help you custom-build the exact model, trim, packages, exterior paint, interior materials, and accessories you prefer. Our team explains timelines, keeps you updated, and ensures your order aligns with must-have features like Uconnect infotainment, Adaptive Cruise Control, Blind Spot Monitoring, and convenient tow and protection packages that fit your plans around Rice Lake.

Why Rice Lake drivers choose our dealership

• One-Stop Shopping: New Chrysler, Dodge, Jeep®, and Ram models plus thoroughly inspected pre-owned options for every stage of life.
• Certified Service & Collision Care: Mopar-trained technicians, Quick Lube service, body shop support, and precise diagnostics for long-term confidence.
• Trade-In Confidence: Real-time market data and a streamlined appraisal process help you understand your vehicle’s value clearly.
• Financing Made Simple: Relationships with local and national lenders, plus helpful tools to estimate your buying power before you visit.
• Digital Tools: Browse inventory, request a virtual walkthrough, apply for credit, and schedule service—on your schedule.
• Community Commitment: A fifth-generation, family-owned approach that invests in local causes and treats every guest like a neighbor.

Financing that fits your life

Your goals guide our financing process. At Don Johnson’s Cumberland Motors CDJR, our finance managers work with a broad network of lenders to tailor a plan that fits your timeline and priorities. First-time buyer? Trading up for a truck that can tow the family boat? Rebuilding credit? We meet you where you are and walk through every step with clarity.

Get a head start from home by submitting a secure pre-approval. You can also use our payment tools to estimate your buying power and monthly payments before you set foot in the showroom. When you arrive, we finalize the details together and make sure you are comfortable with your options—no surprises, just a well-organized path to your next vehicle.

Trade-in made easy

Skip guesswork with a fast, transparent trade-in experience. With just a few details about your current vehicle, we can show you how similar models are performing in the market today. Bring your keys, registration, and payoff information if applicable, and we will complete a thorough appraisal. From there, you can choose to apply your trade equity toward your next vehicle or receive an offer—whichever aligns with your plans.

Service, parts, and collision expertise

Our responsibility to you continues well beyond the sale. Our Mopar-trained technicians handle everything from routine maintenance to complex repairs with factory-grade tools and genuine parts. Prefer convenience? Ask about early-bird hours, shuttle service, complimentary loaner vehicles when available, and our concierge pickup-and-return options that keep your day on track while we handle the work.

If you ever need body or paint repairs, our collision center is equipped to restore your vehicle to pre-incident condition, with detailed estimates and professional guidance from start to finish. It is all part of having one trusted place for the full ownership journey—service, parts, and collision support included.

Support from product experts, not pressure

We believe great experiences come from listening first. Our non-commissioned sales team is trained to understand your priorities and present solutions without pressure. Want a feature walkthrough before your test drive? We will demonstrate safety systems, help you customize driver profiles, and show you how to make the most of Uconnect, smartphone integration, and driver-assist settings. When it is time to decide, you will have the information you need to feel confident.

Frequently Asked Questions:

How close are you to downtown Rice Lake, and what is the easiest route?

We are typically about a 20 to 25-minute drive from downtown Rice Lake. Most guests take WI-48 west toward Cumberland, then follow local directions to our showroom on Elm Street.

Can I start my purchase online?

Yes. You can browse inventory, request a virtual or in-person walkaround, value your trade, and submit a secure credit application online. We will prepare everything so your in-store visit is efficient and focused on the fun part—your test drive and final selection.

Do you support custom orders and special requests?

Absolutely. We can help you select your model, trim, packages, exterior paint, interior options, engine, and accessories. We then review timing, provide updates, and ensure your order includes the features that matter most to you.

What if my credit is less than perfect?

We work with a wide range of credit histories. Our lenders offer programs for many scenarios, and we will tailor an approach that fits your situation while explaining each step clearly.

Can I trade in a vehicle with an existing loan?

Yes. Bring your payoff information and lender details, and we will handle the paperwork. If your vehicle has equity, you can apply it toward your next purchase for a smoother transition.

What makes your service department different?

Factory training, genuine Mopar parts, and modern equipment—plus conveniences like early-bird hours, shuttle service, complimentary loaners subject to availability, and pickup-and-return options. We aim to make car care simple and dependable.

Your next vehicle should make every drive—errands on Orchard Beach Lane, weekend getaways to the Blue Hills, or a sunrise boat launch on Rice Lake—feel easier and more enjoyable. Visit our showroom to compare models side by side, or start from home and we will line up vehicles that match your must-haves for space, capability, and technology.

If you are ready to explore options, schedule a test drive, or get a personalized trade or finance plan, we are here to help. From first click to first mile, our team keeps the process transparent and on your timeline.

Request more information today to begin. Connect with Don Johnson’s Cumberland Motors CDJR to get answers, compare vehicles, and map your best route forward—your ideal Dodge, Ram, Jeep®, or Chrysler is closer than you think.

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Tags: Cumberland WI, Dodge Durango Service, Rice Lake WI
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